pom: Peace Of Mind.
vida: Life.


I’m Annie, the Founder of POM VIDA, which I created because I was a frustrated consumer attempting to make better product choices for my body and my family’s bodies, but failing. I felt overwhelmed, confused and frankly, annoyed. Why was it so complicated?!
So, I created the solution: Peace Of Mind for people busy with real Life (POM VIDA)
Most of us don’t have the energy, time, or money to research the hundreds of new clean brands, buy some of the thousands of products only to realize they smell terrible or don’t work, or look up each ingredient to be sure it is safe.
‘Clean’ is not a trend, it is a trajectory and we all deserve to have power and choices about what we put on our body and the bodies of those we care about. Nobody should be left out of this party: our health is everything.
Like many people, my first thoughts about healthier options came during my first pregnancy. As I went on to have three children, my awareness grew to not only include the food we consumed, but also the cleaning products we used in our home. I also bought what seemed like safer products for my sons’ skin.
However, it took getting cancer in my early 30s for me to look deeper into not only what I put on my kids’ skin, but what I put on mine. While making many healthier choices for my family previously, I was simlutaneously using whatever skincare, hair care and makeup products I stumbled across at the drugstore. Whether or not harmful ingredients played any role in my cancer, I will tell you it certainly made me wake up and pay closer attention. I took control where I could by informing myself on the ingredients in my skincare and beauty products. The journey of finding clean products I loved was much more challenging than I anticipated, but the reward of knowing anything I used on my skin and my family’s skin was not harming us was more soothing and wonderful than I could have imagined.
My goal is for you to feel this same sense of security and peace. Let me take your hand and show you the easiest way to find the best products for all of the bodies you love.
What is Annie's Advice? We created Annie’s Advice on each product page as a helpful summary of each product. Pom Vida came to life after trialing thousands of clean health and beauty products. I wanted to create a TRULY curated space and that took some serious editing and paring down from that list of thousands of options. While that process was really challenging for us, it is what sets Pom Vida apart and hopefully makes finding AMAZING clean products so much easier for YOU. Annie’s Advice is the briefest explanation of why that product made it onto our site. Picture me texting you, or grabbing your sleeve in the skincare aisle, or sending you a link to my favorite hair care secret. Let’s get real, you just want a trusted friend to tell you what’s awesome and why, right? Well, let’s be friends...I promise I’ll lead you toward only the best. xoxo.

Why List
Let’s keep this simple.
We promise you that we will never sell a product with any of the ingredients on our NOPE list.
Here’s why:
Endocrine Disruption - Endocrine disruptors are chemicals that can interfere with our endocrine system which could have effects such as birth defects, developmental disorders, severe ADD, body deformations, learning disabilities, cognitive and brain development issues, male or female hormone alterations, obesity, or cancers such as breast, thyroid, prostate and others.
Carcinogen - Exposure to carcinogens can take place via inhalation, ingestion or absorption and has potential to cause cancer in any living tissue.
Reproductive Harm - This includes any ingredient that interferes with reproductive organs to alter sexual behavior, decrease fertility, create menstrual change, offset puberty, increase your risk of miscarriage or a premature birth. This also refers to increased risk of reproductive cancers.
Neurotoxicity - Neurotoxin exposure that alters the normal activity of the nervous system, causing damage to the brain and can also disrupt and kill nerves
Environmental Harm - Any potential contamination of water and soil, along with other micro-pollutants that contribute to ecosystem damage
Organ Toxicity/Irritation - Damage to major organs fed by the circulatory system (heart, kidneys, brain, eyes) caused by uncontrolled hypertension, hypotension, or hypovolemia
DNA/Cell Damage - Changes in the chemical structire of our DNA, which over time may accumulate in non-replicating cells such as in the brain and muscles.
Nope List
Allergen - Any ingredient causing hypersensitivity of the immune system.
Aluminum Chlorohydrate - Neuro toxicity, Carcinogen, Endocrine Disruptor, Organ Toxicity/Irritaion
Aluminum Powder - BHA (Butylated Hydroxyanisole) & BHT (Butylated Hydroxytoluene) - Carcinogen, Endocrine Disruptor, Organ Toxicity/Irritation
Butoxyethanol - Carcinogen, Reproductive Harm, Organ Toxicity/Irritation
Chemical UV Blocks - Endocrine Disruptor, DNA/Cell Damage
Coal Tar - Carcinogen
Cyclic Silicones - Reproductive Harm, Endocrine Disruption, Toxicity
1,4 Dioxane - Carcinogen, Organ Toxicity, Irritation, Reproductive Harm
EDTA (Ethylenediaminetetreacetic) - Organ Toxicity/Irritation
Ethanolamines - Organ Toxicity/Irritation, Endocrine Disruptor, Carcinogen, Reproductive Harm, Allergen
Ethoxylated Ingredients: All Carcinogens
- Ceteareth-20
- Emulsifying Wax (Cetearyl Alcohol + Polysorbate 60)
- Polysorbate-20
- Polysorbate-40
- Steareth-20
- Sodium Laureth Sulfate (SLES)
- Ammonium Laureth Sulfate
- PEGS (including Polyethylene Glycol)
Formaldehyde - Carcinogen, Reproductive Harm, Allergen, Organ Toxicty, Irritation, Neurotoxicity
Formaldehyde Releasers:
- DMDM Hydantoin
- Diazolidinyl Urea
- Imidazolidinyl Urea
- Tosylamide/Formaldehyde Resin
- Quaternium-15
- Sodium Hydroxymethylglycinate
- 2-Bromo-2 Nitro Propane - 1,3 - Diol
- Polyoxymethylene Urea
- 5-Bromo-5-Nitro-1,3 Dioxane
Hydroquinone - Carcinogen, Organ Toxicity, Irritation
Mercury & Mercury Compounds - Neurotoxicity, Organ Toxicity, Irritation, Reproductive Harm
Methyl Cellosolve & 2-Methoxyethanol - Organ Toxicity, Irritation, Neurotoxicity, Reproductive Harm, DNA/Cell Damage
Methylisothiazolinone & Methylchloroisothiazolinone (CHL) - Organ Toxicity, Irritation, Allergen, Neurotoxicity
Mineral Oil (AKA Liquid Petroluem, Paraffin Oil, White Mineral Oil - Carcinogen, Organ Toxicity, Irritation, Allergen
Nanoparticles - DNA/Cell Damage, Organ Toxicity/Irritation, Reproductive Harm
Parabens - Endocrine Disruptor, Allergen, Reproductive Harm, Organ Toxicity/Irritation, Carcinogen
Petrolatum & Paraffin - Possible PAH Contamination (Polyaromatic Hydrocarbons linked to cancer)
Phthalates - Endocrine Disruptor, Reproductive Harm
Polyethylene Glycol (PEG Compounds) - Endocrine Disruptor, Reproductive Harm
Propanol - Carcinogen, Reproductive Harm, Organ Toxicity/Irritation
Resorcinol - Organ Toxicity/Irritation, Endocrine Disruptor
Sodium Lauryl Sulfate & Sodium Laureth Sulfate - Organ Toxicity/Irritation, Allergen
Synthetic Fragrance - Carcinogen, Organ Toxicity/Irritation, Allergen, Reproductive Harm
Toluene - Carcinogen, Neurotoxicity, Reproductive Harm, Organ Toxicity/Irritation
Triclosan & Triclocarban - Endocrine Disruptor, Organ Toxicity/Irritation, Environmental Harm